Platform overview

Insight plus recommendations

The profit intelligence platform for modern Shopify growth teams.

Valtracs combines attribution, customer quality, contribution margin and channel performance into one operating layer — then turns those signals into practical recommendations your marketers can act on with confidence.

What the platform helps your team answer

  • Which channels are creating the most profitable customers?
  • Which campaigns look efficient but hurt contribution margin?
  • Which segments deserve more retention and email investment?
  • Which onsite journeys and landing pages need optimisation next?

Recommendations by discipline

Actionable guidance for every part of your growth engine.

Email and retention

See which customer cohorts, reorder patterns and lifecycle moments deserve stronger campaigns, flows and retention focus.

Website optimisation

Find which landing pages, offers and onsite journeys are underperforming for high-value customer acquisition and conversion quality.

SEA

Prioritise campaigns and budget shifts using contribution margin and downstream customer value instead of only front-end efficiency.

SEO

Understand which organic themes, pages and entry points create customers with stronger long-term value, not just more sessions.

Cross-channel prioritisation

Give paid, lifecycle, ecommerce and leadership teams one shared set of priorities around growth, efficiency and profitability.

AI-guided next best actions

Turn signals into practical recommendations so marketers know what to test, what to scale and what to protect next.

What your team gets

A clearer operating system for ecommerce growth.

One cleaner source of truth across Shopify, media and customer data.

Unified reporting

Recommendations that connect analytics to actual execution for marketers.

Actionable insights

A more confident way to decide where to invest next and why.

Profit-led decisioning